Company News from yesinsurance
25 July 2006 Online Insurer Launches Targeting Drivers of Older Cars
A new online insurance provider specialising in insurance for motor vehicles that are at least five years old is officially launched today.
yesinsurance.co.uk, part of the Provident Financial group of companies, will provide an internet based service backed by a telephone call centre.
The company will also offer household and van insurance and will be expanding over the coming year into other areas of insurance.
"We expect that more than 90% of our customers will be coming to us via the internet, with the remainder dealing with us by telephone," said yesinsurance.co.uk head of marketing, Paul Purdy.
"This is a relatively high online response rate for an insurer, but there is a big shift taking place in the insurance arena and the yesinsurance.co.uk business plan is geared towards making the company very heavily net-focused. Our infrastructure is shaped towards online business and the cost savings that are consequently made are being passed on to the customer in the form of lower prices."
