Industry News from Yes Insurance

Car insurance policyholders eagerly anticipating the launch of the new Kia cee'd have been treated to a sneak preview of the updated model.

The vehicle, which will be officially unveiled at this year's Frankfurt Motor show, boasts a number of enhancements to both its interior and exterior appearance.

As well as being fitted with an upgraded audio system, the new cee'd has also undergone several changes to the bonnet, bumper and grille in a move that highlights the new "family face" of the brand, according to the manufacturer.

Paul Philpott, managing director of Kia Motors, said: "cee'd has been one of the first Kia models customers have bought for emotional rather than practical reasons."

He added that the new updated version will enhance Kia's image as "a design-led brand" and ensure the firm offers one of the youngest products ranges on the market.

Indeed, Kia's progress in the UK motor industry was recognised recently as the manufacturer landed the Car Franchise of the Year gong at a ceremony in London.

The award, which was made by leading industry publication Motor Trader, was given after Kia recorded a growth in sales of 6.65 per cent last year.

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