Industry News from Yes Insurance

30 April 2009 Demand up since scrappage announcement, says Hyundai

Hyundai has seen orders go up Demand for Hyundai cars has increased since the scrappage scheme was announced last week.

According to the manufacturer, "unprecedented" enquiries about its i10 and i20 models have been received due to buyers wanting to make the most of the initiative as soon as possible.

Dealers are not yet permitted to arrange orders under the terms and conditions of the programme but "expressions of interest" reserve cars from current stock for customers.

Retailers have been given an idea of how much Hyundais are likely to cost when the government and manufacturer subsidy is taken into account.

"We've been only too happy to show hundreds of potential buyers how a new Hyundai is within their reach," said Tony Whitehorn, who is managing director of the company's UK division.

The scrappage scheme is set to give £2,000 to owners of older cars who send them to the recycling plant and purchase a new motor.

Details were given in the 2009 Budget by chancellor of the exchequer Alistair Darling.

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