Industry News from Yes Insurance

Some motorists may think sending naked commuters out onto the streets of London is a strange way to encourage people to think about taking out car insurance for a new model, but this is what happened earlier in the week.

Peugeot arranged for 308 nude individuals to make their way across the capital to promote the launch of the 308 Coupe Cabriolet (308CC).

On closer inspection, surprised passers by would have realised the people were not actually naked - but wearing bodysuits creating that impression.

The car the campaign was designed to promote has been described by Peugeot as an outstanding drive.

It also pointed out: "In just 20 seconds, you can go from the refined interior of the coupe to the open-air exhilaration of the cabriolet."

The 308CC is available to order immediately and people who have already decided they want to buy the model may find they car secure cheap comprehensive car insurance online.

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