Industry News from Yes Insurance

Female car insurance customers may wish Fiat was as generous when they turned 50 as it was when a famous lady celebrated her half century earlier this week.

The manufacturer presented Barbie with her own specially-designed 500 for her birthday on Monday.

Built in collaboration with the toymaker Mattel, the car included a glove box full of lip gloss and an LED-lit vanity mirror.

The vehicle was finished in nail varnish pink.

A real-life version of the world-famous doll was driven in the motor through the streets of Milan to mark her special day, with none other than long-term boyfriend Ken at the wheel.

Roberto Giolito, style director and creator of the Fiat 500, said: "Barbie is a looker, smart enough to listen to everyone, a universal ambassador opting for a car that never divides, but frees everyone from having to declare their social status."

At the beginning of the month, a cabriolet version of the car made its debut at the auto show in Geneva.

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