Industry News from Yes Insurance

New television adverts showing the lifelong consequences of causing death by speeding on the roads are "chilling" and "stark", it has been claimed.

The Department for Transport unveiled the Think! campaign today. It is set to include TV, online cinema and radio spots.

It involves a man who has killed a girl due to speeding in his car - but he is haunted by her ghost for the rest of his life.

Road safety minister Jim Fitzpatrick explained that it only takes a "split-second decision" for lives to be affected by breaking the speed limit.

"I hope this powerful new campaign will get drivers to kill their speed before it's too late," he added.

The campaign is called Kill Your Speed Or Live With It and is scheduled to premiere on February 2nd.

It may help to remind motorists of the many potential dangers inherent when violating road laws. Those caught speeding can face a fine, imprisonment and penalty points – all of which are likely to affect future car insurance premiums.

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