Industry News from Yes Insurance

Campaigns which aim to dispel binge drinking may be backfiring, it has been claimed.

According to the BBC, research at the University of Bath claim that promotions which highlight acts performed under the influence may in fact come across as glamourous.

Acts such as passing out in an entranceway or being thrown out of a nightclub were said to be thought of as fun by some, said the experts.

"Our detailed research interviews revealed that tales of alcohol-related mishaps and escapades were key markers of young peoples' social identity," commented lead researcher Professor Christine Griffin.

Indeed, it may be that people risk their car insurance policies by drinking and driving as a result.

In the UK, the legal alcohol limit for drivers is 80 mg for every 100 ml of blood in the body.

The Department for Transport's annual festive campaign against the act launched on Friday November 30th and targets young men between 17 and 29.

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