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Industry News from Yes Insurance

07 August 2007 Buying insurance online 'a growing trend'

 The number of people taking out cover by using the internet has increased steadily in recent times, it has been claimed.

According to Sainsbury's Bank, consumers are comfortable going online in order to search for the best motor, home and pet insurance deals for them.

Indeed, it may be down to the increasing availability of the internet that the number of people buying protection online is growing.

Subsequently it might not be surprising that the amount of insurance firms going online to offer cover is rising as well.

"I think it's a highly competitive market at the moment," said Natasha Virtue, communications manager for the company.

The significant damage caused by flooding in the south of England last month has caused home insurance companies across the industry to up the prices of their policies.

An official from the British Insurance Brokers Association referred to this as a "knee-jerk reaction".

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