Say yes to cheaper van, home and car insurance

The standard of car insurance advertising has improved since the Financial Services Industry (FSA) urged providers to take care not to mislead consumers.

In January, the financial services watchdog said less than half of car insurance providers were completely honest in their promotional material.

But in April, during a ten-day investigation into home and car insurance advertisements, the FSA found that claims about potential savings were true in 94 per cent of instances.

And the six per cent that failed to make the grade were not necessarily lying outright, as the FSA used strict measures that asked whether the majority of potential car insurance customers would be able to achieve the advertised savings.

Commenting on the report, FSA director of retail themes Vernon Everitt said the progress was "good to see".

He also urged consumers to "look beyond headline savings and other claims" to ensure they get the car insurance cover that is best suited to their needs.

© Adfero Ltd