Industry News from Yes Insurance

Reduced car insurance premiums and lower road tax are two incentives that would tempt people into buying an eco-friendly car, it has been claimed.

Although it was found that 41 per cent of drivers would be willing to spend more for a car with lower carbon emissions, research by Virgin Money Car Insurance (VMCI) found that other factors would influence a motorist's decision to go green.

Some 71 per cent said that lower car insurance would cement their choice for an eco-friendly car, while 73 per cent suggested reduced road tax and 32 per cent chose better acceleration.

Jason Wyer-Smith of VMCI maintained that there needed to be more positive incentives for drivers wanting to buy a greener vehicle.

"There needs to be more carrot and less stick to encourage more people to make the move into lower carbon emission motoring," he remarked, further commenting that car insurance companies could do more to offer policy deals for drivers of eco-friendly models.

Last year saw Toyota win the What Car? Green Award, being recognised for its hybrid technologies and clean diesels.

© Adfero Ltd