Industry News from Yes Insurance

Research by Continental Tyres has suggested that British motorists are more likely to be involved in a road accident on a Friday afternoon than at any other time.

Last year, there were 2,454 accidents on UK roads between 16:00 and 17:00 on a Friday. Driver fatigue at the end of the working week, the desire to get home quicker and a larger volume of traffic are all thought to contribute to the sharp increase in accidents on a Friday.

Fridays in November are seen to be particularly treacherous, with nearly ten per cent more accidents occurring than in October, mainly due to the loss of light and the wet, slippery roads.

Tracey Hyem, brand manager at Continental, said: "Driving in winter provides different challenges for motorists and even if there isn't snow and ice on the roads, drivers still need to think about driving carefully.

"Fitting cold weather tyres is one way to help ensure a safer driving experience and hopefully reduce the number of accidents that take place," she advised.

Cold weather tyres can help the car stop more quickly on treacherous roads, which could help prevent an accident.

Motorists are advised to make sure that their car is prepared for the colder months by topping up the anti-freeze where available, allowing extra time for journeys and ensuring that they have sufficient car insurance.