Industry News from Yes Insurance
10 November 2006 Safe Drive Stay Alive Campaign moves up a gear
A road safety organisation has launched an innovative theatre education project, exploring the circumstances and consequences of a road traffic collision.
The theatre campaign is part of the Safe Driver Stay Alive initiative, which has also launched a new website this week.
The website states: "Our major concern is that road crashes are still the biggest killer in the country when it comes to accidental deaths among the under-20s."
Shows will be put on around the Thames Valley region and are brought to life by combining video footage of the local area and members of the emergency services pausing the film to recall their experiences and those of the driver.
They will also discuss the medical implications and explain how the extreme trauma affects them.
Thames Valley Police told the Newbury Today newspaper that they hoped to take the campaign to 10,000 16 to 18-year-olds.
Superintendent Mick Doyle, head of Thames Valley Roads Policing, commented: "We must do everything we can to try and reduce the number of young people being killed or seriously injured on the roads."
Statistics compiled by road safety awareness organisation Brake stated that an 18-year-old driver is more than three times as likely to be involved in a crash as a 48-year-old and one in five new drivers will crash their car within the first year of driving.
As a consequence, young drivers often find that their car insurance can be very expensive, particularly if they have an accident within their first year.© Adfero Ltd